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Nostalgic Appeals Message Essay

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Nostalgic appeals messages, which try to transport consumers to their past through cultural or symbolic references, is widely used in the marketing nowadays to increase the effectiveness of the advertisements and the brands. Supporting Evidences

Researchers find some people are more nostalgia-prone in that they more actively seek out nostalgic information (Holbrook & Schindler 1996). Advertisers claim that the use of nostalgia is a way to capitalize on the "gift" of brand equity possessed by recycled advertising (Winter...

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