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Not Just A Cup Of Joe Essay

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[pic]Not Just a Cup of Joe: Starbucks’ a Successful Organizational Culture Not Just a Cup of Joe: Starbucks’ A Successful Organizational Culture[pic] The Starbucks story began in a galaxy far far away, 1971 in Seattle’s Pike Place Market, with the intent on selling high-quality dark-roasted coffee in small batches. The [pic]bean roaster and retail store was[pic] originally [pic]started by three partners, Jerry Baldwin, Zev Siegel, and Gordon Bowker. They later sold the company to Howard Schultz in 1987. Howard Schultz [pic]had a purpose and a vision for the company he established[pic].  His vision [pic]as one of the major corporate success stories of 20th century.[pic] Howard Schultz [pic]vision[pic] was inspired by Italian coffee bars, and beverage retailers. [pic]Having experienced the espresso and coffeehouse culture of Italy,[pic] Schultz [pic]envisioned developing and evolving similar coffeehouse[pic]cultures [pic]in the United States.[pic] He wanted to build an environment a brand that would create relationships. [pic]Starbucks Mission Statement:[pic]“to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time”. [pic]Starbucks[pic] believes that communicating culture, values, and best practices through its people and being connected to community and the environment will insure a successful organizational culture. A successful organizational culture is based on adaptability, involvement, clear vision, and consistency. Starbucks has each of these attributes and implements them in every aspect of its relationship model. [pic]Preliminary research shows that organizational culture is related to organizational success.[pic] Adaptability is to [pic]notice and respond to the organization’s environment[pic] while maintaining important values and behaviors. When encouraging involvement it gives a sense of importance. Having a clear vision is a must have so that all involved are aiming for the same goal...

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