Essay preview
Marketing Plan
Market Segmentation
Target Market Segment Strategy
Product
Pricing Strategy
Promotion Strategy
Distribution Patterns
Sales Forecast
This is mainly a fast food and also it produces some other beverage product like, fruit juice, drinks, chocolate, etc.
Crispy Fast Food provide cafe zone, kid zone, smoking zone, conference room, home delivery service, accepting order through internet and state of the art facilities. Above all we will provide Drive-thru and Mobile Cafes facilities.
Crispy Fast Food offers its customers the supreme all the fast food related items and hot and cold beverages, specializing in specialty Barger, Pizza, Sandwich, coffees, blended teas, and other custom drinks. In addition, it will offer soft drinks, fresh-baked pastries; Crispy Fast Food offers chocolates, frozen coffees, and more.
Crispy Fast Food will focus on two markets:
The daily Customer/Commuter: Student of Chittagong University,Someone traveling to / from work, out shopping, delivering goods and services, or just out for a drive.
The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment. Crispy Fast Food will penetrate the commuter and captive consumer markets by arranging Drive-thru facilities and Mobile Cafes in the most ...