Essays /

Note Essay

Essay preview

Marketing Plan
Market Segmentation
Target Market Segment Strategy
Pricing Strategy
Promotion Strategy
Distribution Patterns
Sales Forecast

This is mainly a fast food and also it produces some other beverage product like, fruit juice, drinks, chocolate, etc.

Crispy Fast Food provide cafe zone, kid zone, smoking zone, conference room, home delivery service, accepting order through internet and state of the art facilities. Above all we will provide Drive-thru and Mobile Cafes facilities.

Crispy Fast Food offers its customers the supreme all the fast food related items and hot and cold beverages, specializing in specialty Barger, Pizza, Sandwich, coffees, blended teas, and other custom drinks. In addition, it will offer soft drinks, fresh-baked pastries; Crispy Fast Food offers chocolates, frozen coffees, and more.

Crispy Fast Food will focus on two markets:
The daily Customer/Commuter: Student of Chittagong University,Someone traveling to / from work, out shopping, delivering goods and services, or just out for a drive.

The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment. Crispy Fast Food will penetrate the commuter and captive consumer markets by arranging Drive-thru facilities and Mobile Cafes in the most ...

Read more


00 000 10 12 14 15 1st 20 2009 2010 2011 2012 2013 2014 25 250 270 2nd 30 34.5 35 38.14 3rd 40 43.1 49.5 4th 5 50 55 60 70 90 abil abund accept access accord account ad add addit advertis allow also analyz anticip area aroma arrang art attent averag bake ball banner barger beauti becom begin benefit besid beverag blend book boy brochur budget burger busi business.tor cafe campus cap captiv card certain chain chittagong chocol choic class coffe cold colleg come communiti commut compani compar competit competitor confer conscious consid consum consumpt conveni corpor cost crispi cup custom customer-design customer/commuter daili day decor deliv deliveri demand departur descript design detail develop differ distribut domest drink drive drive-thru employe enough environ espresso establish etc even event everi exact excel except experi face facil famili fast featur financi find first focus follow food forecast found fresh fresh-bak frozen fruit fulfil fulli furnitur gain game generat girl goal good grow guest handl high highest highlight home hot hous household immedi increas individu industri inform inquiri institut integr interest internet inventor invest involv italian item juic juli kid kind later leaflet less level leverag like line local locat logic long long-rang look made main market mask media medium million mobil money month mug nation nine note offer often one open oper order origin own painless part past pastri pattern penetr per percentag pictur pie pizza plan pleasant popular portion potenti premium previous price produc product profit program promot provid qualiti quarter rang reason recruit refresh region regular relat remain requir restrict retail return reward room sale sandwich say school search season second seek segment sensit sensori serious serv servic shirt shop side singara six smoke soda soft sold someon special specialti specif spend stand state strategi student support suprem surround system t-shirt taka take target tast tea think third thru time tk total tournament traffic traffic/high travel tremend twice two two-sid type uniqu unit univers upper use valu value-ad visibl visit way websit wondrous work would year young zone