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Brand study - Secret Recipe
Secret Recipe is founded and marked in year 1997 for its extensive range of fine quality gourmet cakes. It has evolved to one of the fastest growing lifestyle cakes and café chain in the region with over 280 café outlets to date. Secret Recipe Cakes & Café's concept can be found in prime urban locations and shopping malls in major cities in the region including Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Brunei, Shanghai and Melbourne. Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing has created a new lifestyle cult, compromisin...

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