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Note Goods And Services Essay

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The Note Phone Marketing Plan - Goods and Service
Lisa S Carey
Instructor: Dr. Keith C. Jones
Marketing Management – MKT 500
January 31, 2011

Marketing Plan – Goods and Service for the Note Phone
1. Discuss the type of product the company will offer and identify its primary characteristics. There are several types of products: Convenience product which is a relatively inexpensive item that merits little shopping effort; Shopping product which requires comparison shopping, because it is usually more expensive and found in fewer stores; Specialty product which is a particular item that consumers search extensively for and reluctant to accept any substitutes; and finally Unsought products which is unknown to potential buyer or a known product that the buyer does not actively seek. So the type of product that this company will be offering will be a shopping product. All products and services can be broadly divided into the two categories as well: High Involvement and Low Involvement. Our customers or prospects will be consumers that spend time and effort gathering information about prices, quality, value, and etc, before making a purchase. Therefore the main aim of our company is high involvement shopping consumers who will enjoy high brand and loyalty. 2. Discuss the product branding strategy.

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