Letter of Transmittal
April 24, 2011Md. Hamidul Islam
LecturerCourse Instructor, Principles of MarketingFaculty of Business Administration,American International University-Bangladesh Subject: Submission of the report for Principles of Marketing Dear Sir,In order to your response our group has prepared a report ‘PARTEX GROUPINDUSTRIES LIMITED”. We have obeyed your guidelines to prepare ourconcept in all the sequences of marketing. We have done the Marketing Mix(4P’s) Analysis and Competitors Evaluation of the organization.While working on this report we have gained a lot of basic and skills of Marketing processes in reality. We hope this report will come up with therequirements which you have suggested. We therefore, hope that you willaccept our project.Sincerely yours, With Regards,1. _______________ 2. _______________ 3. _______________   

 
Acknowledgement
We specially thank our faculty Md. Hamidul Islam for giving us this wonderful opportunity andapproval to submit a formal report onAdvanced Chemical Industries (ACI) Limited.

 We must also thank the personnel’s of ACI who helped us with all the much needed informationand data. In that case we want to recall few names Mr. Priyatosh Datta,Director(QualityAssurance) andMr. Syed Alamgir,Executive Director(Consumer Brands).Our classmates’ role in assisting information collection is also acknowledged here. We arethankful to some of our friends and senior students who guided us to prepare the report best.Last but not the least; we would like to thank all the concerned authorities who have given their valuable time to us. Their cooperation has made this report a reality.There are some data and information in this report whic...

.. 1 1.1 1.2 1.3 1.4 1.5 19 1968 1973 1976 1992 1994 1995 2 2.1 2.2 2.3 2011md 22 24 28 3 3.3.1 3.3.2 3.4 4p 5 653 70 9 abl achiev aci aci.different acknowledg activ actual administr adopt adult advanc advertis advic affect alamgir align allow also american among analysi analyz andapprov anddistributors.establish andfeatur andhow andinform andmr andvis applic appropri april arethank aspect assist associ attain attent author background bangladesh basi basic besid best.last better brand broad busi businessagr businesses.attain call case categori channel chemic chittagong class classmat client collect collectinginform color come commit communiti compani competencies.develop competitor concept concern conglomer consist consum continuousimprov convers cooper core coverag credit custom customers.endeavour data dataavail datta deal dear decemb deliv demand depend desir detail develop devot dhaka director discount discuss distribut diversifi domain done e.g eastpakistan effect effici element emphasi employe employees.provide empow empower encourag end end-us endeavor energi engin enrich ensur environ environmentalrespons establish etc evalu even exampl excel exchang exchangewa execut faculti famili favor featur fifti finda first focus forc foreign formal friend gain gave general geograph get give given goal goe good greater group groupindustri growth guarante guid guidelin hamidul harmoni help high highest histori hope ici idea imag imperi import improv inbangladesh includ incorpor independ industri influenc inform information.another informationand innov innovation.promote institutionalsharehold instructor integr intern internet introduct inventori islam itscustomers.encourage januari king know knowledg lack larg later lead leadership learn least lecturercours letter level life like limit limitedcompani list littl local lot made major make manag mandatori manufactur march market marketingfaculti may md meet method methodolog mission mix monetari money mr much multin must name need notdisclos note number obey object obtain octob offer offic onadvanc one onlin oper opportun optim order organ organiz organization.we organization.while ourconcept outsid overal overview p partex partner payment peopl perform period person personnel place placement plcdivest point point-of-sal posit prepar price primari principl priyatosh process product productsthat program project.sincerely promot provid public pursuit put qualit qualiti qualityassur queen realiti reality.there recal refer regard region registeredin relat relationship report research resourc respons retail retailing.this reward role sale satisfact scienc scope search secondari segment sell senior sequenc servic set share shareabl sharehold simpli sir skill sold someth sometim sourc special specif sphere stock strategi strategy.after student studi subject submiss submit subsequ subsidiari suggest summari supplier support sy technolog term thank the24th thecompani therefor therequir thetarget thevari third though three time toemphasi took total trade transmitt transport tri univers university-bangladesh us use user valu valuabl various vision visit vs want warranti websit weretoo whole willaccept within wonder work world world-class would yield young