Target marketing
* Segmentation

* Geographical

* Demographic

* Psychographic

* Behavioral

* Targeting

* Marketing Mix Strategy has been adopted.

* All Aspects of Product, Price, promotion and Place.

* Positioning

* How you position your product to the public.

==============================================================Segmentation

Geographic
Targets male crowd in metro

Demographic

* Tour & Travel market classified as Personal and Business segment

...

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