Essays /

Notes Essay

Essay preview

Marketing Principles FALL 2012 Marketing 345 – Section 004

Instructor: Phone: E-mail:

Dr. Gwen Fontenot 337-482-6136 [email protected]

Class Time & Location: MW 1:00 – 2:15 p.m. – MX 103A Office: Office Hours: Moody Hall 332 9:30 a.m. – 11:00 a.m. -- M, W 9:30 a.m. – 11:00 a.m. 2:30 p.m. – 3:00 p.m. -- M, W 9:00 a.m. – 11:00 a.m. – T, R Students are advised to email the instructor to schedule appointments for meetings (even for meetings during office hours) to ensure that the instructor doesn’t have other appointments at those times. PREREQUISITE: Students must be in Upper Division.

REQUIRED TEXT: Marketing, 3rd Edition by Grewal & Levy; ISBN - 978-0077632694. You must have access to Connect.

REQUIRED SIMULATION LICENSE: $25 Marketplace Simulation Live COURSE DESCRIPTION: This course provides an introduction to the vocabulary, theories, and practices of the business functional area of marketing to include segmentation, target marketing and positioning. It emphasizes developing and implementing marketing strategies and deciding appropriate product distribution, price, and promotion strategies for identified target markets. COURSE LEARNING EXPECTATIONS: The expectations of this course are for you to: 1. Define and apply marketing terms and vocabulary. 2. Explain the role of marketing in an organization, the philosophy of the marketing concept, the marketing mix, and how ethical and environmental factors affect marketing decisions. 3. Explain how marketing theories and principles apply to non-profit organizations, such as government organizations, churches, universities, etc. 4. Explain how marketers use forecasting, consumer behavior theories and marketing research to analyze consumer and business market opportunities. 5. Define and explain market segmentation, target-market strategies, positioning strategies, and competitive strategies for domestic and global markets. 1

6. Describe and explain basic concepts of product management and strategy and the product life cycle theory. 7. Describe and explain distribution strategies, including retailing and wholesaling firms and practices, and logistics/physical distribution management practices and strategy. 8. Describe and explain contemporary promotion strategies and practice, including communication, advertising, personal selling, sales management, and sales promotion. 9. Describe and explain basic price theory and how marketers develop and apply pricing strategies and tactics. 10. Apply concepts and theories you have learned in accounting, economics, behavioral science, math and other courses to marketing. 11. Apply concepts and theories learned in this course to develop and market products through the Marketplace simulation. 12. Write a marketing plan for your Marketplace simulation company. COURSE TIME-ON-TASK EXPECTATIONS: The average student should expect to spend a minimum of six (6) hours per week outside of class on class-related study activities. Additional effort should go toward completing the required assignments. Actual time required to complete class-related obligations may vary, just as student educational backgrounds, capabilities and efforts vary. COURSE STUDENT/TEACHER INTERACTION EXPECTATIONS: Office hours are available for student consultation. Students are urged to make appointments for office meetings. Telephone calls and email messages are also welcome. The instructor will respond to email messages within 24 hours on weekdays. Attempts will be made to respond to email on weekends, but a response is not guaranteed on weekends. Students are encouraged to take advantage of assistance from the instructor. Students are required to have an email address to allow for communication between students and the instructor outside of class times. Moodle will serve as the primary medium for communication with students and posting course information. All students must have an active UCS account and check Moodle regularly for announcements/assignments. If you forward your email from your university account to another account, it is your responsibility to ensure that you are receiving the forwarded email messages. Students should clean out ...

Read more


-0077632694 -482 -5252 -6136 0 00 004 1 10 100 103a 106 108 10point 11 113 12 120 15 150 2 20 2011 2012 2013 24 25 3 30 332 337 345 3rd 4 4.8 40 482 5 50 500 6 7 8 80 850 9 90 96 978 a.m abil absenc academ access accommod account achiev activ actual adapt adaptations/accommodations addit address adher adjust advanc advantag advertis advis affect agre alert allow alreadi also although analyz and/or announc announcements/assignments anoth answer appli applic application-ori appoint appropri approv area around arrang arriv ask aspect assess assign assist attain attempt attend attendance/participation automat avail averag b background balanc base basic begin behavior better beverag block build building-block bulletin busi call campus cannot capabl career carri caus cell chang chart cheat check choic choos church clarifi class class-rel classroom clean close collabor colleg comment communic compani company-own compar compet competit competitor complet compos comput concept condit connect consequ consist consult consum contact contemporari content continu contract control copi corpor counsel cours cover creation credit cumul curv custom cycl daili date day deadlin decid decis decision-mak defin definit deliveri depart department departur depth describ descript design desir detail determin develop devic direct disabl discret discuss dishonesti dismiss display disrupt distract distribut divis document doesn domest door download dr draw drop duti e e-mail earli earn easi econom edit educ effect effort either elect electron element elev els email emerg emphas employe encourag end endeavor enforc engag ensur enter environ environment episod equival essay essay/problem essenti establish etc ethic evacu evalu even event everi everyon everyth exact exam examin exampl exceed except excus exhibit exist exit expect experi explain extra extrem f facil facilit factor faculti fail failur fall famili fee final financi firm first five flight floor focus fontenot [email protected] food forecast forfeit form forth forward four frame fulli function futur gain game give given global go good govern grade grewal group guarante guidanc gwen hall hard headquart help highest hire histori home honesti hour hous howev i.e id identifi ill immedi impact implement import in-class includ indic individu industri inform initi instruct instructor interact intern internet interrel introduc introduct introductori invest involv isbn job junior keep key know knowledg lafayett larg last late laugh learn leav lectur lee letter levi licens life like limit line list live locat logistics/physical look loss low low-risk m made mail major make make-up manag manner manufactur map mark market marketplac materi math maximum may mean measur medium meet member mental messag method metropolitan microcomput million minim minimum miss misus mix modul moodi moodl multipl must mw mx name near necessari need negat new non non-profit note number object oblig obligation/business obtain offer offic offici one onlin oper opportun option organ orient other otherwis outsid own p.m page pager park particip participation/attendance pass pay pc penalti per perform period person personnel philosophi phone physic place plan play pleas plus point polici portion posit possibl post practic prepar prerequisit present price primari primarili principl prior problem procedur product profession profit progress project promot provid pts publish purchas purpos pursu quarter question quiz quizz r rather read real real-world realiti reason receiv recogn record red reduct regist regul regular relat relev remain remot remov request requir rescu research resourc respect respond respons result retail return risk role rout row sale sampl scale scenario schedul school scienc score scorecard seat section sector see segment self self-suffici sell semest send serv servic session set share short sign silenc simul sit site situat six sixth skill smart someon soon speaker specif spend stage stamp standard start state store strategi structur student student/student student/teacher studi subject submit subtract succeed success suffici suggest suspect tactic take target target-market task taught teach technolog telephon tent term terminolog test text textbook theori therefor three throughout thus tight time time-on-task togeth topic total toward train treat true/false turn two uc ul ultim unabl undergradu understand univers updat upload upon upper urg us use valid vari various version visit vocabulari voic voicemail w want wealth web websit week weekday weekend welcom well whether wholes winner within work world worth would write written zero