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Effective business communication is critical in today's workforce--more than ever before. Business communicators have a variety of tools to choose from and must use those tools carefully and with consideration of their audience and their intended communication goals. Effective business communicators will find that their efforts pay off in better relationships and business success. Segmented

Even in small organizations, it is wrong to assume that all employees will have the same needs, interests and desires when it comes to business communication. Effective business communication is segmented to meet the needs of specific audiences. Employees working in an administrative setting, for instance, will have different needs--and different access to information--than employees working in a manufacturing environment. Specific

Generic business communication doesn't meet the needs of anyone. Effective business communication is specific. The more specific communication is, the more it me...

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